Mannaz Executives Meeting #2

The meeting will be conducted in English.

ER AFHOLDT

” Ready for take off into a new era”

Rockwool is facing, as many others, a declining market. The Rockwool Group has announced a reduction of 18.5% in turnover in 2009 and a net result of DKK 300 including major reorganisation and restructuring costs.

The Rockwool Group generated a record net result of 2.0 billion in 2007 and 1.0 billion in 2008. But suddenly, times changed and unfortunately to the worse. An economic tsunami totally changed market conditions and resulted in a big downturn.

How do you as a CEO react to such chancing market conditions? How does Rockwool turn the downward trend? How does Rockwool take off into a new era of new positive business results?

Come and listen to chief executive Eelco van Heel as he “thinks aloud” and become a part of an open and harrowing honest dialogue, where we among other questions will ask him:

1. ? “How do you use this change to an advantage and create innovative and new ways of doing business?”
2. ? “What part of your job has been the most difficult during this crisis?
3. ? “What is meaningful for you?
4. ? “How do you create space for you colleagues, so they can walk the extra mile that Rockwool needs?